To embed a video player in your Joomla based website you will need to download and install an iFrame plugin such as the one below:

mosiframe plugin for Joomla:
http://extensions.joomla.org/extensions/style-a-design/popups-a-iframes/4144

When this plugin is installed and active you can insert the player directly into an article page by using the sample code below.

{iframe width="480" height="365" align="top"}your cwm player iframe url{/iframe}